Organisation of Events at La Fábrica: Caterpillar Spain Introduces its New Excavators

The organisation of Events at La Fábrica Cruzcampo microbrewery at the Soho in Malaga goes on surprising and stepping up. This time, together with “LaMar de Eventos” agency, we hosted a successful presentation and dinner for the international event that Caterpillar organized in Spain. In the facilities of La Fábrica, The American multinational found the ideal environment for the organization of the event for its European presentation days.

Do you want to know more about how La Fábrica ended up with a state-of-the-art mini-excavator in the middle of the central hall? Don’t miss out!

Organisation of Events in Malaga’s Soho

The Soho in Malaga, with its urban art and #craft environment, ended up conquering the Caterpillar Spain team, the company that masters the manufacture of construction and mining machinery. As it could not be otherwise, Cruzcampo’s microbrewery, with its urban and industrial style, was an ideal setting to organise such an event.

A few years ago, Caterpillar Spain chose Malaga as the location for its Demonstration and Learning Center. Moreover, once again, they chose our city, this time as the place to present their novelties for 2019. On February 4th and 5th, the European presentation of the brand’s innovative products took place at our facilities.

On February 5th, to close the presentation days, La Fábrica organised the closing event. Participants were able to see for the first time the mini-excavator that Caterpillar was presenting in Spain, although there were many more surprises for them.

Organisation of Events at Our Restaurant in Malaga with Live Music

After the last official presentation, the most festive session started. More than 100 people attending the Caterpillar event in Spain enjoyed a succulent menu exclusively designed for the occasion, accompanied by original Soho beers. In addition, on top of all that, the party ended with a live performance by the Free Soul Band. Could you ask for better? You just need to see how much fun the participants had to know that the event was a complete success.

At La Fábrica, we are proud of the results we obtain with the organisation of these events. So, if you’re looking for a space where you can organize your next business event, with a tailor made menu, live music and, of course, the best beer… Do not think it twice! Call us at (34) 952 12 39 04 or send an email to, our team will help you tailor your next successful event.

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